Serving the Shooting Sports and Outdoor Marketplace

The Empire Rifle Company has a premium-quality product: hunting rifles patterned along classic British lines combining exquisite aesthetics, agile handling and pinpoint accuracy. The new company needed to appear “established” in an already extremely competitive marketplace—a formidable challenge to say the least.

Understanding that Empire Rifle’s prospective buyers represented a knowledgeable and savvy audience, TSC embarked on several print campaigns for publications such as Safari Magazine and Sporting Classics. Utilizing exquisite photography to showcase the fine craftsmanship of Empire’s Legacy Mauser-action rifles, the ads successfully caught buyers’ attention. The bold headlines and sparse use of copy enabled the photos and logo to stand out, invoked confidence, built brand recognition and sent potential buyers to the company’s website.