Serving the Shooting Sports and Outdoor Marketplace

About The Sportsman's Cabinet

The Sportsman’s Cabinet was founded in 2003 by Chris Mathan. Having spent the prior seven years as senior designer/art director at one of Portland, Maine oldest advertising agency, Chris decided to follow her instincts to forge out as an independant graphic and website designer and marketing specialist. Her involvement with upland bird hunting and pointing dog field trials and her deep commitment to conservation and traditional outdoor field sports led to a specialization in this industry.

It is with this first-hand knowledge of the shooting sports and outdoor marketplace that TSC creates results-driven marketing solutions for their clients. Rather than an arbitrary application of fashionable styles, TSC takes a pragmatic problem-solving approach to design, deriving solutions from a careful analysis of each client’s needs and the objectives of their project. With a passion for quality that equals a passion for the outdoors, TSC creates compelling print and web design that not only stimulates the senses, but cost-effectively carries the right message to those who understand it best — your specialized audience.

Origin of the Name “The Sportsman's Cabinet”

Written by William Taplin and published in London in 1803, “The Sportsman’s Cabinet” was described as “A correct delineation of the canine race”. The book was illustrated by Philip Reinagle. In 1833, another volume entitled “The Sportsman’s Cabinet and Town and Country Magazine; A Periotical Devoted to The Genuine Sports of the Field” was edited and conducted by T. B. Johnson and also published in London with many “elegant engravings” of dogs, horses and sports afield.